Concept development - UX writing - User testing - icon design

European legislation about GDPR is is challenging a lot of companies when it comes to obtaining clients consent. 

At Widex data about the hearing instrument and the use of it is a vital part of developing artificial intelligence solutions for the future. But when being a supplier, you often need your reseller to convince the customer to give consent. Something that might not be in the direct interest of the reseller and personal data can often be a awkward topic. 

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To overcome this challenge I decided to base our solution on the following values: Total transparency (nothing is hidden in small print or legal terms), Communicate like a human (even though its in writing and on a machine, we "talk" to the use as if we are face to face) and Clear and Concise (it has to be an easy and quick task for the reseller to even consider doing it). 

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Thousand of details, legal difficulties and technical obstacles was a part of this task and even though the result is simple, telling the story about the journey to achieving this complicated and long. Surprisingly it was one of the tasks I am most proud of today and if you want to hear the story, just let me know.