CONSULTANCY LOGO
Concept development - Visuel identity - Adobe Illustrator
When one of the very skilled women I know decided to go solo and open her own consultancy, I immediately offered to help out with the concept development and some of the graphic work.
We met op a number of afternoons and sketched on her future business. What it was she wanted to offer her future customers, conseptualicing her thoughts and especially focusing on what kind of brand she wanted to create. Then we discussed her taste in visual aesthetics, which colors appealed to her and whether she liked both the company name and some kind og graphic to appear in her logo, or just one of the two.
The thoughts and sketches were continuously related to the industrial context of her business, positioning her concept and visual strategy in relation to her competitors, ensuring the uniqueness and personality of her brand.
The keyword was femininity, honesty, creativity and personality.
In the end I delivered an illustrator file containing the graphics shown on this page. The woman behind Stribevis was herself capable of exporting the graphics into the different formats needed (and furthermore giving her control over the graphic export made her less dependent on buying help in the future).
